Glassware decoration for HoReCa and POSM

he HoReCa segment is traditionally one with a high priority for tobacco, alcohol and food products producers, as the cost of their goods in bars, cafes, restaurants and other places of amusement and leasure are considerably higher. This is why the fight for customer attention in this segment is more intense. Modern bars and cafes are flashy with advertising materials. It is vital to be noticed and at the same time not to be obtrusive. POSM are not only to perform the function of an advertising vehicle, but to be liked, remembered by the consumer and even to surprise them. This can be achieved by use of decorating and coating techniques.

Use of special decorating paints allows to obtain a product with an spectacular and unusual design.

For example, fluorescent paints yield bright, lively, radiant colours. These paints start glowing in UV rays and they look especialy impressing on the glassware found in nightclubs in the light of special lamps.

Exclusive POSM can attract consumer attention to the trademark in the HoReCa segment:

ashtrays;
shots;
glasses;
tumblers;
mugs;
cups.